Independent.co.uk, ‘The Weather Network’, ‘Fubo’ Among Top-Ranked Publishers and Apps For Open Programmatic Ad Traffic Quality

According to Pixalate’s December 2024 rankings, independent.co.uk, nypost.com, and bbc.com were the top three websites for programmatic ad quality in Canada; ‘WeatherBug’ (Apple App Store) and ‘The Weather Network’ (Google Play Store) ranked No. 1 among mobile apps; Fubo (Amazon Fire TV) among No. 1-ranked CTV apps

London, Jan. 10, 2025 (GLOBE NEWSWIRE) — Pixalate, a leading global platform for ad fraud protection, privacy, and compliance analytics, has released the December 2024 Publisher Trust Index (PTI) for Canada. This index evaluates apps across various platforms, including the web, the Apple App Store, the Google Play Store, CTV apps, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores.

The Publisher Trust Indexes are a comprehensive approach to quality measurement and monthly rankings of the world’s websites and apps, bringing unprecedented transparency to the open programmatic advertising ecosystem.

In addition to the report for Canada, Pixalate has also released Publisher Trust Indexes for the UK, the U.S., Germany, and Brazil.

Canada Website PTI Rankings (December 2024)

1. independent.co.uk

2. nypost.com

3. bbc.com

Download the full rankings here.

Canada Mobile PTI Rankings (December 2024)

Apple App Store

1. WeatherBug

2. Perfect365 Makeup Photo Editor

3. Words With Friends

Download the full rankings here.

Google Play Store

1. The Weather Network

2. Kijiji: Buy and Sell

3. FreeCell Solitaire

Download the full rankings here.

Canada Connected TV PTI Rankings (December 2024)

Amazon Fire TV

1. Fubo

2. HGTV GO

3. Pluto TV

Download the full rankings here.

Apple TV

1. Fubo

2. BBC America

3. Pluto TV

Download the full rankings here.

Samsung Smart TV

1. Sling TV

2. Cheddar

3. Motorvision | Live Streaming TV

Download the full rankings here.

Pixalate’s data science team analyzed over 40 billion global open programmatic ad impressions across 12.6+ million websites, Google Play Store and Apple App Store mobile apps, and connected TV (CTV) apps across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores in December 2024 to compile the global Publisher Trust Indexes.

Pixalate uses its proprietary algorithms to measure quality metrics, including invalid traffic (IVT or ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and more. The Publisher Trust Indexes spans rankings for 235+ countries across all four global regions: North America, EMEA, APAC, and LATAM, and provides breakdowns by 20+ different IAB taxonomy website categories. Pixalate’s methodology can be found at Publisher Trust Index: Methodology

Download the Reports

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